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Market Development Representation |
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AgriSource is the market development representative in the ASEAN Region for the U.S. Dry Pea and Lentil Council and the U.S. Dry Bean Council. This work involves the development and implementation of marketing projects each year across Southeast Asia. Responsibilities have included:
- Regular trade servicing and participation in regional trade shows to develop and maintain contacts with all key importers and processors.
- Organization of noodle and bakery product development training courses for ASEAN food manufacturers.
- Coordination of food industry seminars in Indonesia, the Philippines, and Thailand to disseminate current research information.
- Collaboration with government agencies regarding pea and lentil tariff reduction in Thailand and Vietnam. Achieved tariff reduction in Thailand from 30% to 5%.
Innovative Product Development
AgriSource has pioneered the development of value-added food products using dry peas, lentils, and beans as a part of its market development initiatives. This work is now serving as a model for other regions of the world. Projects undertaken are:
- Proposal, design, and management of new product research and development in Indonesia, Thailand, and the Philippines. The products included UHT drinks, instant and snack noodles, bakery products, infant and weaning foods, and food coatings.
- Development of dry pea flour and other local sources of ingredients for use in new value-added products.
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